Joanna Wood - Graphic Design

Portfolio: World Wide Fund for Nature

University project work
May, 2006

Applications used

Brief

An awareness campaign for the WWF. To promote what they do and encourage people to donate.

Development

The concept for this was to look at the negative, and to make the viewer think about the subject.

Asking the audience to imagine what would happen if the WWF did not get involved. Then asking for a donation or to find out more on the website.

The images support this by taking the shapes of the subject and are made from natural resourses. Therefore, from the earth where all things have originated from, all made in the form of living things which can be seen today but are in danger of dying out.

The colour scheme supports the natural concept and complements the images. The media chosen was posters, magazine adverts and postcards for awareness, and direct mail for people interested.

Final Pieces

Note:
Some work has been resized for quicker downloading. This has resulted in a loss of quality in the bitmap graphics, and is not recommended for printing.
If you wish to see the original work please contact me